Level 3 Creative Marketing Assistant Apprenticeship

As a creative marketing assistant apprentice, you will have the exciting opportunity to contribute to the planning and execution of memorable events that captivate audiences.

You will learn to create marketing campaigns and build brand awareness. How to develop strategies, design marketing materials and create content for social media, email, and video channels. You’ll also learn to analyse and measure the success of your campaigns, accept feedback, and meet deadlines.

Course details

DURATION

18 Months

PRICE

Free (no debt!)

LEVEL

3

QUALIFICATION

Apprenticeship + CIM

WHO SHOULD TAKE THIS COURSE?

Those who want to start their career in the events industry and want a general understanding of how to organise and manage an events from start to finish.

ELIGIBILITY CRITERIA

AT THE END OF THE COURSE YOU’LL GET

Are you an employer looking to hire a digital marketing apprentice? Get in touch

What will you learn on the Creative Marketing Assistant Apprenticeship?

You’ll learn how to develop marketing strategies, design marketing materials, and create compelling content for various channels, such as social media, email marketing, and video. 

As a creative marketing assistant apprentice, you’ll learn how to develop and execute marketing campaigns that engage customers and promote brand awareness. You’ll learn how to use both technical and creative skills to create effective campaigns that resonate with the target audience.

You’ll learn how to develop marketing strategies, design marketing materials, and create compelling content for various channels, such as social media, email marketing, and video. Additionally, you’ll learn how to analyse and measure the success of marketing campaigns, take and implement feedback, and manage your workflow to meet deadlines.

You’ll have the opportunity to work with a real employer, gaining valuable on-the-job experience in the marketing industry.

Watch 'Day in the life of an Apprentice'

Group 64 - Big Creative Education

Download the
Creative Marketing Assistant Employer Pack

Screenshot 2023 03 27 135728 - Big Creative Education
social icons used by creative marketing assistant apprenticeship

What is a creative apprenticeship?

80% of your time will be spent at a work placement with a leading creative business

20% of your time will be spent in the classroom or attending “off-the-job” training

Skills Bootcamps

Industry Masterclasses

Online Learning

1:1 Tutorials

Guest Speakers

ONLINE LEARNING

What is covered on the Creative Marketing Assistant Apprenticeship?

There are four enrolment days into the online tutorials so your starting points will be different depending on the time of year you applied for.

Visit this factsheet from the institute of apprenticeships to learn more about this qualification.

This symbol tells you at what point the enrolment days are:

Group 84 - Big Creative Education
  • Introduction to marketing and marketing environment
    – macro environment
    – micro environment
    – internal environments
  • Marketing principles- roles of marketing within organisations
  • SWOT analysis
  • Identifying and assessing sources of data
  • Methods of primary data collection
  • Primary data sources
  • Secondary data sources
  • Data reliability
  • Introduction to analytical tools-Web analytics, Attribution analytics, Call analytics & Social analytics
  • B2B Vs B2C
    • Differences between B2C & B2B
    • DMU: Decision making unit 
  • Marketing Roles within Organisations
    • Define the marketing concept
    • Management Process
    • Customer Requirements
    • Organisational Exchanges
    • Customer Expectations
    • Customer Satisfaction
  • Importance of Marketing
    • Organisation & Customers
    • Marketing Functions
    • Internal & External Customer Needs
    • Communication activities
  • Understanding Customer Behaviour
    • Process
    • Buying scenarios
    • Influences in the Decision-Making Process
    • Customer Wants/Needs
    • Other influences
  • Copyright laws and branding
    • Enduring compliance with advertising standards, both offline (print, TV, radio) and online (meta)
  • Marketing automation processes and systems
    • Scheduling posts on Hootsuite and scheduling emails on mailchimp
    • Analysing Mailchimp data to understand and retain our customers.
    • GDPR and email/ newsletter subscriptions.
  • Marketing expenditure and activities
    • Creating a budget and plan
    • Monitor expenditure and activities to a specified budget and plan, 
    • Invoicing and managing the budget
    • Source assets
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Identify direct/indirect customers
  • Identify competitor statistics using research tools
  • Apply a SWOT analysis to your brand
  • Identify your audience segments
  • Develop a customer persona for your company
  • Describe how target audience is used in marketing
  • Identify key elements within a marketing plan
  • Identify the different stages of a funnel users go through
  • Apply a marketing plan to your own business
  • Target Audience
  • Identify the key components of a brand
  • Develop your own brand messaging
  • Develop your own brand guidelines
  • product, price, promotion, people, process, physical evidence & partnership
  • Relating all content including social media to target audience, whilst remaining aligned to branding
  • Impact of Digital Technologies on Marketing
    • Evolution of Digital Technologies 
    • Evolution of Digital Marketing
  • Growth of Social & Online Transactions
    • Describe the purpose of SEO
    • Identify key factors for SEO
    • Perform a keyword analysis and apply it to your business
  • Customer relationship marketing (CRM)
    • What is it and what systems do we use?
    • The benefits of CRM systems
    • Flyers cold calls emails
  • Content creation
    • Using Google ads manager (Setting up banners, PPC, YouTube ads). 
    • Creating YouTube content.
    • Use Canva to online content
    • Use CC to create traditional branded content
  • Purpose
  • Crowdsourcing
  • Online Auctions
  • 3rd Party Websites
  • Identify a range of content options which help rank companies on Google
  • Apply SEO optimisation to your own blog post
  • Describe how content is used to build backlinks
  • Copywriting for website content (videos, animations)
  • Using Google analytics
  • Gathering and analysing marketing data.  
  • Developing Monitor and evaluating skills in the effectiveness using:
  • marketing automation report
  • social media monitoring report
  • analytics and metrics reports 
  • budget tracker
EPA READINESS

What do I need to do once I finish the online learning

After the 12 month tutorial sessions you’ll be required to submit material to pass your EPA, pass your two exams (Coding Principles & Marketing Principles) and submit your CIM Level 3 Assignment.
  • Those who want to start their career in marketing
  • and want a general understanding of the full spectrum of marketing.
  • Those who want to start their career in marketing
  • and want a general understanding of the full spectrum of marketing.
  • Those who want to start their career in marketing
  • and want a general understanding of the full spectrum of marketing.
  • Those who want to start their career in marketing
  • and want a general understanding of the full spectrum of marketing.

See how Tamuka’s apprenticeship secured him a job at ITN

Tamuka studied a Digital Media Apprenticeship with ITN. They were so impressed with his work it lead to a full-time role as a Cameraman for ITV London. He worked four days at ITN studios and one day at college to gain his qualification.
Play Video

Our current digital marketing apprenticeship vacancies

share-icon
Rectangle 39 removebg preview - Big Creative Education

Duration: 15 Months

Start Date: 11/01/2023

Location: London

A Man About a Dog – Content and Marketing Apprentice

Salary: £10,300

A Man About A Dog are London’s biggest underground event organisers, holding parties in unique and unusual locations across the capital and are the exclusive music promoters at Tobacco Dock.

Junior Content Producer
share-icon
Rectangle 39 removebg preview - Big Creative Education

Duration: 15 Months

Start Date: 11/01/2023

Location: London

A Man About a Dog – Content and Marketing Apprentice

Salary: £10,300

A Man About A Dog are London’s biggest underground event organisers, holding parties in unique and unusual locations across the capital and are the exclusive music promoters at Tobacco Dock.

Junior Content Producer
share-icon
Rectangle 39 removebg preview - Big Creative Education

Duration: 15 Months

Start Date: 11/01/2023

Location: London

A Man About a Dog – Content and Marketing Apprentice

Salary: £10,300

A Man About A Dog are London’s biggest underground event organisers, holding parties in unique and unusual locations across the capital and are the exclusive music promoters at Tobacco Dock.

Junior Content Producer
Previous
Next

Standing Beside You Every Step of the Journey

Accelerate your growth with regular 1-on-1s with coaches and tutors who are invested in your professional and personal development.
Rectangle 73 - Big Creative Education

YOUR TUTOR

Teaching digital marketing to apprentices is incredibly rewarding. I love to pass on my knowledge, see apprentices grow, and ensure the industry's success.

Matthew Hughes

Digital Marketing Tutor

Rectangle 74 - Big Creative Education

YOUR WORK COACH

As a work coach for apprentices, I take great pride in my job knowing that I am helping to shape the future of the industry and the professionals in it.

Jamie Marriott

Work Coach

Am I Eligible?

Age

16+

years of age to be able to apply to an apprenticeship

English & Maths

C/4

Grade or above (or functional skills level 2) in English & Maths to qualify,

I don’t have 5 GCSE’s but I still want to apply

Testimonials

Why students choose BCE for their apprenticeships

Level 3 Creative Marketing Assistant Apprenticeship

As a creative marketing assistant apprentice, you will have the exciting opportunity to contribute to the planning and execution of memorable events that captivate audiences.

You will learn to create marketing campaigns and build brand awareness. How to develop strategies, design marketing materials and create content for social media, email, and video channels. You’ll also learn to analyse and measure the success of your campaigns, accept feedback, and meet deadlines.

Course details

DURATION

18 Months

PRICE

Free (no debt!)

LEVEL

3

QUALIFICATION

Apprenticeship + CIM

WHO SHOULD TAKE THIS COURSE?

Those who want to start their career in the events industry and want a general understanding of how to organise and manage an events from start to finish.

ELIGIBILITY CRITERIA

AT THE END OF THE COURSE YOU’LL GET

Are you an employer looking to hire a digital marketing apprentice? Get in touch

What will you learn on the Creative Marketing Assistant Apprenticeship?

You’ll learn how to develop marketing strategies, design marketing materials, and create compelling content for various channels, such as social media, email marketing, and video. 

As a creative marketing assistant apprentice, you’ll learn how to develop and execute marketing campaigns that engage customers and promote brand awareness. You’ll learn how to use both technical and creative skills to create effective campaigns that resonate with the target audience.

You’ll learn how to develop marketing strategies, design marketing materials, and create compelling content for various channels, such as social media, email marketing, and video. Additionally, you’ll learn how to analyse and measure the success of marketing campaigns, take and implement feedback, and manage your workflow to meet deadlines.

You’ll have the opportunity to work with a real employer, gaining valuable on-the-job experience in the marketing industry.

Watch 'Day in the life of an Apprentice'

Download the
Creative Marketing Assistant Employer Pack

Screenshot 2023 03 27 135728 - Big Creative Education
social icons used by creative marketing assistant apprenticeship

What is a creative apprenticeship?

80% of your time will be spent at a work placement with a leading creative business

20% of your time will be spent in the classroom or attending “off-the-job” training

Skills Bootcamps

Industry Masterclasses

Online Learning

1:1 Tutorials

Guest Speakers

ONLINE LEARNING

What is covered on the Creative Marketing Assistant Apprenticeship?

There are four enrolment days into the online tutorials so your starting points will be different depending on the time of year you applied for.

Visit this factsheet from the institute of apprenticeships to learn more about this qualification.

This symbol tells you at what point the enrolment days are:

Group 84 - Big Creative Education
  • Introduction to marketing and marketing environment
    – macro environment
    – micro environment
    – internal environments
  • Marketing principles- roles of marketing within organisations
  • SWOT analysis
  • Identifying and assessing sources of data
  • Methods of primary data collection
  • Primary data sources
  • Secondary data sources
  • Data reliability
  • Introduction to analytical tools-Web analytics, Attribution analytics, Call analytics & Social analytics
  • B2B Vs B2C
    • Differences between B2C & B2B
    • DMU: Decision making unit 
  • Marketing Roles within Organisations
    • Define the marketing concept
    • Management Process
    • Customer Requirements
    • Organisational Exchanges
    • Customer Expectations
    • Customer Satisfaction
  • Importance of Marketing
    • Organisation & Customers
    • Marketing Functions
    • Internal & External Customer Needs
    • Communication activities
  • Understanding Customer Behaviour
    • Process
    • Buying scenarios
    • Influences in the Decision-Making Process
    • Customer Wants/Needs
    • Other influences
  • Copyright laws and branding
    • Enduring compliance with advertising standards, both offline (print, TV, radio) and online (meta)
  • Marketing automation processes and systems
    • Scheduling posts on Hootsuite and scheduling emails on mailchimp
    • Analysing Mailchimp data to understand and retain our customers.
    • GDPR and email/ newsletter subscriptions.
  • Marketing expenditure and activities
    • Creating a budget and plan
    • Monitor expenditure and activities to a specified budget and plan, 
    • Invoicing and managing the budget
    • Source assets
  • Identify the key elements of the marketing mix
  • Apply the marketing mix to your own brand
  • Identify key areas within the product lifecycle
  • Identify direct/indirect customers
  • Identify competitor statistics using research tools
  • Apply a SWOT analysis to your brand
  • Identify your audience segments
  • Develop a customer persona for your company
  • Describe how target audience is used in marketing
  • Identify key elements within a marketing plan
  • Identify the different stages of a funnel users go through
  • Apply a marketing plan to your own business
  • Target Audience
  • Identify the key components of a brand
  • Develop your own brand messaging
  • Develop your own brand guidelines
  • product, price, promotion, people, process, physical evidence & partnership
  • Relating all content including social media to target audience, whilst remaining aligned to branding
  • Impact of Digital Technologies on Marketing
    • Evolution of Digital Technologies 
    • Evolution of Digital Marketing
  • Growth of Social & Online Transactions
    • Describe the purpose of SEO
    • Identify key factors for SEO
    • Perform a keyword analysis and apply it to your business
  • Customer relationship marketing (CRM)
    • What is it and what systems do we use?
    • The benefits of CRM systems
    • Flyers cold calls emails
  • Content creation
    • Using Google ads manager (Setting up banners, PPC, YouTube ads). 
    • Creating YouTube content.
    • Use Canva to online content
    • Use CC to create traditional branded content
  • Purpose
  • Crowdsourcing
  • Online Auctions
  • 3rd Party Websites
  • Identify a range of content options which help rank companies on Google
  • Apply SEO optimisation to your own blog post
  • Describe how content is used to build backlinks
  • Copywriting for website content (videos, animations)
  • Using Google analytics
  • Gathering and analysing marketing data.  
  • Developing Monitor and evaluating skills in the effectiveness using:
  • marketing automation report
  • social media monitoring report
  • analytics and metrics reports 
  • budget tracker
EPA READINESS

What do I need to do once I finish the online learning

After the 12 month tutorial sessions you’ll be required to submit material to pass your EPA, pass your two exams (Coding Principles & Marketing Principles) and submit your CIM Level 3 Assignment.
  • Those who want to start their career in marketing
  • and want a general understanding of the full spectrum of marketing.
  • Those who want to start their career in marketing
  • and want a general understanding of the full spectrum of marketing.
  • Those who want to start their career in marketing
  • and want a general understanding of the full spectrum of marketing.
  • Those who want to start their career in marketing
  • and want a general understanding of the full spectrum of marketing.

See how Tamuka’s apprenticeship secured him a job at ITN

Tamuka studied a Digital Media Apprenticeship with ITN. They were so impressed with his work it lead to a full-time role as a Cameraman for ITV London. He worked four days at ITN studios and one day at college to gain his qualification.
Play Video

Our current digital marketing apprenticeship vacancies

share-icon
Rectangle 39 removebg preview - Big Creative Education

Duration: 15 Months

Start Date: 11/01/2023

Location: London

A Man About a Dog – Content and Marketing Apprentice

Salary: £10,300

A Man About A Dog are London’s biggest underground event organisers, holding parties in unique and unusual locations across the capital and are the exclusive music promoters at Tobacco Dock.

Junior Content Producer
share-icon
Rectangle 39 removebg preview - Big Creative Education

Duration: 15 Months

Start Date: 11/01/2023

Location: London

A Man About a Dog – Content and Marketing Apprentice

Salary: £10,300

A Man About A Dog are London’s biggest underground event organisers, holding parties in unique and unusual locations across the capital and are the exclusive music promoters at Tobacco Dock.

Junior Content Producer
share-icon
Rectangle 39 removebg preview - Big Creative Education

Duration: 15 Months

Start Date: 11/01/2023

Location: London

A Man About a Dog – Content and Marketing Apprentice

Salary: £10,300

A Man About A Dog are London’s biggest underground event organisers, holding parties in unique and unusual locations across the capital and are the exclusive music promoters at Tobacco Dock.

Junior Content Producer
Previous
Next

Standing Beside You Every Step of the Journey

Accelerate your growth with regular 1-on-1s with coaches and tutors who are invested in your professional and personal development.
Rectangle 73 - Big Creative Education

YOUR TUTOR

Teaching digital marketing to apprentices is incredibly rewarding. I love to pass on my knowledge, see apprentices grow, and ensure the industry's success.

Matthew Hughes

Digital Marketing Tutor

Rectangle 74 - Big Creative Education

YOUR WORK COACH

As a work coach for apprentices, I take great pride in my job knowing that I am helping to shape the future of the industry and the professionals in it.

Jamie Marriott

Work Coach

Am I Eligible?

Age

16+

years of age to be able to apply to an apprenticeship

English & Maths

C/4

Grade or above (or functional skills level 2) in English & Maths to qualify,

I don’t have 5 GCSE’s but I still want to apply

Testimonials

Why students choose BCE for their apprenticeships