To tell the story of how Good Life Events came about, it was initially a party put on for our friends whilst we were at Uni. It grew into a nightlife brand with an international presence, resulting in our events being attended by as many as 5000 people at a time, who we’ve hosted in warehouse clubs as well as unique locations such as country manors and decommissioned banks! Driven by a desire to overcome the by-the-book approach, we’ve enlisted countless performers and used lorry-loads of decorations at our events, striving to make each venue feel like a microcosmic world! 10 years on, we’re still throwing parties and events but we’ve changed direction slightly to focus on producing events for other brands. Recent highlights have been a 4,000 capacity festival we created for Ben & Jerry’s, an AI houseparty for Lynx and a nationwide popop for Wray & Nephew, to name a few.